Design Appetite
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Jony Ive once said:

Being curious fuels our appetite to learn, and wanting to learn is far more important than being right.

Jony Ive once said:

Curiosity means that at some level you're completely comfortable with being wrong.

Jony Ive once said:

It's about the importance of being curious, and inquisitive. And the importance of not just accepting things at face value.

Dieter Rams once said:

As a good designer, you should always be aware that you are not good.

Dieter Rams once said:

When we concentrate on the essential elements in design, when we omit all superfluous elements, we find forms become: quiet, comfortable, understandable and, most importantly, long lasting.

Jony Ive once said:

There is a profound and enduring beauty in simplicity, in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation—it's about bringing order to complexity.

Don Norman once said:

Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself.

Dieter Rams once said:

Less, but better. That should be the objective—the main objective—for the future.

Dieter Rams once said:

You should design furniture not only for two, or one, or three years—you should design that for your whole life.

Mark Adams once said:

The concept is to reuse your furniture. Not to have furniture that you could recycle at the end of life. We see recycling as a defeat.

Mark Adams once said:

If you design a good system, a well-thought-out system… That allows a product to be updated all of the time in real-time.

Jony Ive once said:

I believe we sense when there's been care taken with a product—just in the same way we sense carelessness.

Jony Ive once said:

Design is the whole thing. And I think very often the beauty is in that it works, and perhaps not the appearance.

Jony Ive once said:

I think a beautiful product that doesn't work very well is ugly.

Dieter Rams once said:

We never just wanted to make something beautiful. We wanted to make things better.

Dieter Rams once said:

We need more clearness—not only with products, also with our cities. Everything is too chaotic.

Dieter Rams once said:

Today, I would primarily start with the landscape. When I see what's happening around me—when you open your eyes and see how the landscape is being permanently destroyed or mistreated—then I think one has to start there.

Dieter Rams once said:

You cannot understand good design if you do not understand people.

Don Norman once said:

Focus upon the people that—whatever you're doing—it's intended for.

Albert Einstein supposedly said:

Everything should be made as simple as possible, but not simpler.

Dieter Rams once said:

I always was trying to make the product in a way that it is easy to understand—that with the help of design you gear up the product.

Steve Krug once said:

Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible.

Jony Ive once said:

Designing and making really should be inseparable.

Alan Kay once said:

People who are really serious about software should make their own hardware.

Steve Jobs once said:

You've got to start with the customer experience and work backwards to the technology.

Steve Jobs once said:

It's not just what it looks like and feels like. Design is how it works.

Jony Ive once said:

I used to take things to bits a lot, and eventually I've managed to figure out how to put them back together again—but taking stuff to pieces, you learn a lot about what's behind the outside.

Jony Ive once said:

You understand the nature of an object so much more when you understand how it came to be.

Jony Ive once said:

It's really important in a product to have a sense of the hierarchy of what's important and what's not important—by removing those things that are all vying for your attention.

Dieter Rams once said:

Design should not dominate things, and not dominate people, should help people—that is important.

Dieter Rams once said:

Good design 1.is innovative, 2.makes a product useful, 3.is aesthetic, 4.makes a product understandable, 5.is unobtrusive, 6.is honest, 7.is long-lasting, 8.is thorough down to the last detail, 9.is environmentally-friendly, 10.is as little design as possible.

Martin's 5-Star Daily Menu

Only the finest ingredients were used to stimulate the appetite for good design. To take care of the smallest details that ultimately have the biggest impact on us and our planet. Prepared with the utmost respect and a pinch of insomnia.


Bon Design Appétit